Saturday, May 2, 2015

Establishing, Managing, and Protecting Your Online Reputation

physician reputation
How's your online reputation?
We read dozens of articles from month to month about how doctors should use their Web sites and social media outlets to promote their practices more effectively. The advice, however, tends to be highly generalized and often fails to address the fundamental, practical challenges facing physicians and practice administrators who struggle to understand this brave new world.

That’s where this popular book, Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices comes in. It offers both a beginner’s course in understanding Internet professionalism and extensive resources for even the seasoned doctor or manager. Even New York Times blogger Pauline W. Chen, MD, heralds this book as a “social media manifesto for physicians” at http://well.blogs.nytimes.com/2013/03/21/doctors-and-their-online-reputation/.

We don’t overtly endorse very many books here in Solving Problems in the Medical Practice, but every once in a while, one comes along that clearly deserves the attention of every practicing physician and administrator in the country. And considering the fact that most doctors have thus far tried to avoid the risks and ignore the opportunities of a strong online presence, you have no more time to waste. Most of your patients (and potential patients) are already looking for you out there in cyberspace.