Monday, August 25, 2014

Medical Practice Marketing to Female Patients and Their Relatives

women make medical decisions
One statistic in American medicine remains constant: Women far outnumber men as medical decision-makers. Forty percent of all patients are female; and even when a man shows up at your office for treatment, it’s highly likely that it was at the urging of a significant woman in his life. Women represent a center of influence that can make or break your marketing efforts.

Women represent the majority of people seeking health information online and in print; they account for twice the healthcare expenditures of men, and they are far more likely than their male counterparts to talk about their experiences at your office.

Monday, August 18, 2014

Going Overboard in Emphasizing Your Strengths

overdoing stengthsEveryone knows that successful leaders discover which of their strengths best meet their organizations’ needs, then capitalize on those strengths. They learn not to waste time trying to fix their weaknesses; rather, they surround themselves with complementary strengths to build the ideal team.

But if you go too far emphasizing your leadership strengths, it might actually hurt the organization overall and leave those to whom you answer feeling very dissatisfied. Overplaying a strength can lead to diminished capacity on the opposite pole. For example, press too hard with new ideas and creative innovation, and you may falter in the orderly execution; and operations may fall into chaos.

Thursday, August 14, 2014

A New "Club" for Practice Management Professionals

There's a new "club" for medical practice professionals called "The Medical Practice Managers Network (MPM Network®), with the mission to provide an arsenal of educational materials for the personal and professional growth of healthcare professionals.

The benefits are truly impressive. They include:

Wednesday, August 13, 2014

Office Romances? Disclose and Sign an Agreement

medical practice romanceA medical practice - like any other employer -  must take great pains to protect itself regarding romantic relationships between employees or between employees and owners. Experts in HR law usually advise having a "no-romance" policy in the employee handbook that prohibits romantic relationships within the practice.

If a romance develops anyway - and circumstances prevent terminating both parties - the practice should require the couple to disclose the fact of the relationship and sign documentation indicating that the relationship is indeed consensual. It's likewise a good idea to review the practice's anti-sexual-harassment policy, too.

Friday, August 8, 2014

Ways to Ensure You Spend Too Much on IT and ...

spending too much
An experienced IT health information consultant offers tongue-in-cheek advice for healthcare administrators hoping to increase their information technology expenses.

They show ways to increase costs by mismanaging the internal workings of the IT department and by failing to optimize how the rest of the organization uses the technology.