Monday, July 20, 2015

ZocDoc to Present Webinar on Strategies for Patient-Centered Healthcare with Industry-Leader Greenbranch Publishing -- (and complimentary book included)

Patient-Centered Practice
Patient-Centered Practice
Digital health platform ZocDoc will present a free webinar for healthcare providers on strategies to create a more patient-centered experience, as part of Greenbranch Publishing's regular webinar series.

The free online session – titled "The New Patient-Centered Practice: What You Must Know to Succeed" – will take place Wednesday, August 5, 2015 at 1 p.m. ET and will be led by ZocDoc Vice President of Marketing Richard Fine and The Journal of Medical Practice Management®, Publisher Nancy Collins.

Sign up at or call (800) 933-3711.

The webinar will offer key insights into patients' shifting expectations when it comes to transparency, convenience and instant gratification. Tools and strategies will be presented that healthcare providers can use to accommodate patients' new expectations and to modernize their practices.

The joint webinar on August 5 will address topics including:
  • How patients are "changing the rules" and the implications for your practice
  • Tools and strategies to accommodate patients' growing expectations
  • What you need to know about online reviews and why your online presence can't be ignored
  • How ZocDoc provides a solution and blueprint for success

"Running a profitable medical practice takes more than your staff's strong clinical skills," said Nancy Collins, CEO of Greenbranch Publishing. "Today's medical practice management is complex – including managing the patient process, technology needs, receivable management needs and personnel management. We are pleased to give Greenbranch audiences access to authoritative presentations to enhance their knowledge of medical practice management."

As a bonus, the first 200 registrants for the webinar will also receive a free copy of the best-selling book by Judy Capko and Cheryl Bisera, The Patient-Centered Payoff: Driving Practice Growth Through Image, Culture and Patient Experience, published by Greenbranch Publishing, (238 pages and a $51.00 Value).

About ZocDoc: Each month, millions of patients turn to ZocDoc to find in-network, neighborhood doctors, instantly book appointments online, see what other real patients have to say, get reminders for upcoming appointments and preventive check-ups, fill out paperwork online, and more. Patients can book more than 1,800 different types of procedures via ZocDoc, across more than 50 different medical specialties.

About Greenbranch Publishing:Greenbranch Publishing has earned a loyal following for its medical practice management educational materials, including the flagship publication, The Journal of Medical Practice Management and highly regarded books and seminars for physicians and practice managers covering reimbursement, practice development, compliance, patient safety, and financial and operational issues.

Sign up for the FREE webinar and receive the complimentary Patient-Centered Payoff book: or (800) 933-3711

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