Thursday, April 7, 2016

Doctors Should Google Themselves

A physician's online reputation is important because more and more patients are going online to research their doctors. They’re going to search engines like Google and Googling their doctors names. For example, if you google Dr. Kevin Pho (author of the leading book on this subject), his blog comes up, but so does his social media platforms such as Facebook, Twitter and LinkedIn. Many doctors are apprehensive making their names visible online, but when their names are Googled, pages from physician ratings sites can show up and they may not like what they see. In today's transparent era where patients can go online and research their doctor, it's important for physicians to manage their online reputation. An online reputation could be the patients first impression of a doctor, and online reputation is just as important as their reputation in the community. Make it a good one.

Want in-depth advice? Check  the number one book on physician reputation management "Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices".

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